Tuesday, January 29, 2013

Side Rant “Conspiracy theory”


The above video link from youtube lists streaming sites for the Floyd Mayweather vs Victor Ortiz fight.

Perhaps I have been affected forever by the realization that WWF, by the way is now WWE, is all a Hollywood spectacle. Maybe this is the basis for my conspiracy theory of the Floyd Mayweather vs. Victory Ortiz fight, which was titled Star Power. But, was it star power or star payer? All too often the viewers have been duped into paying high dollars for a fight that lasted just a few minutes by well thought out marketing schemes to maximize profit intake.  While the actual amount of money the fights will make is unknown, it has been rumored that Mayweather could potentially make anywhere from 25 million to 60 million dollars according to ESPN.com and USA Today.com, and Ortiz 2 million. Here’s where things get a bit dicey, Pay Per View invested a lot of resources to nab this fight, with the aspiration to recoup its investment with a lavish profit line. However, this may not have been the case. I don’t know about you, but I watched this fight free of charge via live stream from the Internet. As times are hard, many viewers don’t have the funds to spend on a fight, which was predicted and priced to be an entertaining fight. After the hyped expectation was not met, it was easily perceivable that the fight would take a weird turn to cut the fight short.


For a man who had no institutional training, I must admire Johnny Cupcakes for his gift of corporate prowess. In the interview I can recall John Earle mentioning how in the beginning as his company first started, he found humor in the fact that customers were dumbfounded when they realized that Johnny Cupcakes indeed did not sale cupcakes but rather t-shirts. His ingenious linked customer’s needs and wants into advancing this company along with its brand.  

Secondly, as soon as I heard the Newbury Street, I automatically thought what a ring. Not knowing much about Newbury Street, the name alone had a powerful ring, which suggests a place for commerce. I can do nothing but appreciate how Mr. Earle keenly uses his business sense to situate himself by using the geographic business segment as a vehicle to taxi him atop of the clothing industry. By taking baby steps, his company over-flooded Newbury Street and extended as far west as California.

I have read that if you want to find success, then find a success story and repeat that process. I most certainly can’t speak for the world, but I can say that by the nature of our entertainment mechanisms, humans are very visually and auditory stimulated. Knowing this information, I have decided to take a tool used by Johnny Cupcakes blog, adding video as an interactive initiative to rouse viewers. 

Velin, B. (n.d). Mayweather, Ortiz get physical during Friday's weigh-in. Retrieved

ESPNLosAngeles.com, ESPNDeportesLA.com, (2011) 5-on-5: A lot to gain, even more to

Rafael, D. (2011). Mayweather won fair and square. Retrieved September 19, 2011 form

Rafael, D. (2011). HBO PPV lands 'Star Power' bout. Retrieved September 18, 2011 form

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